Listen to this episode of Made in Mississippi as James Bowens tells his story of taking something he loved and turning it into a business. He and his wife loved sports and sports merchandise, and so they created a business from it. To save money, they started making the products themselves. Now, you can find their products across 12 states. After 20 years in business James shares his advice for business. You'll also hear about their newest venture: licensing for University of Alabama.